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SFMA Names New President

By Doug Wise posted 01-13-2022 04:53 PM

Roberto Plazola, SFMA PresidentThe South Florida Manufacturers Association (SFMA), a member of the FloridaMakes Network, has named Roberto Plazola as its new president. Please find the below press release. Welcome to the FloridaMakes Network Roberto!
FORT LAUDERDALE, FL (January 11, 2022)- South Florida Manufacturers Association (SFMA), the leading resource for manufacturers in South Florida, is pleased to announce that it has named Roberto Plazola as its new President. Mr. Plazola will be responsible for the overall management of SFMA to include industry functions, execution of strategic objectives, public relations, management of staff, membership retention and recruitment and financial performance.

Mr. Plazola has nearly 30 years of experience leading Fortune 100 Global and Regional organizations in their Customer Success Experience, Sales, Post Sales and Operations. He most recently served as Director, Post Sales and Head of Customer Success and Service Americas for Telefónica.

“SFMA, through its networking, advocacy and training, has long been viewed as the best-kept secret for manufacturers in South Florida, and we were looking for a leader who can push us to the next level of growth and recognition,” said Luis Gonzalez-Mendez, SFMA Board Chair and Executive Director of Trividia Health. “We feel that, with his customer success and sales experience, Roberto is that leader and we look forward to his insight and expertise as we continue to grow.”

South Florida Manufacturers Association, which was founded in 1961, is a leading resource for manufacturing companies in South Florida, providing networking, advocacy and technical and employability skills training to its members. According to a National Institute of Standards and Technology survey, in 2020 alone South Florida’s manufacturing industry and the SFMA have been the driving force of nearly $1.3 billion in economic impact in South Florida.

“The manufacturing industry in South Florida is a robust and fast-growing segment of our economy and accounts for a significant number of job opportunities,” said Plazola. “I am honored and excited to work with SFMA to help expand its reach, reputation and membership.”

About South Florida Manufacturers Association
The South Florida Manufacturers Association (SFMA) has held the distinction of being the #1 resource for manufacturers in South Florida since 1961—saving its members time and money through advocacy, networking, training and other resources. For more information, visit

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