Bell Performance develops and manufactures fuel additives that improve fuel performance. This woman-owned business that employs 13 is headquartered in Longwood, FL, and has a sales office in Casselberry, FL. Its key products are Dee-zol, a multi-function, multi-treatment for diesel fuel that helps remove water, provides extra power and added lubricity and reduces emissions while improving efficiency. As part of GrowFL’s work to support manufacturers through FloridaMakes (a NIST MEP affiliate), GrowFL provided Bell Performance with assistance to verify and quantify a market opportunity calling for the launch of a new service division, and assistance with structuring it and promoting it. Through targeted research and datasets, GrowFL helped Bell confirm a quantifiable, addressable and growing market opportunity for its proposed service division.
2 new/retained jobs
$250,000 increased/retained sales
Purchased new vehicles, equipment and supplies for new division
Focused marketing dollars instead of the larger planned expenditures