Presented by: Kenneth R. Mouradian
Director, Orlando U.S. Export Assistance Center
U.S. Department of Commerce
Each year, U.S. companies export well over 2 trillion dollars of goods and services. If you want your business to get in on the action, it’s important to figure out the best way to expand to new markets. As with any business endeavor, however, exporting isn’t without risk. Success comes from planning. Export-readiness assessment, product selection, market selection, and the development of a market entry strategy are essential parts of the export planning process along with working capital and risk mitigation. Planning Your Export Business is designed to orient you to the tools for export success.
The first of a four-part series, Planning Your Export Business (July 16) provides an overview, which will be followed by more in-depth sessions including Standards Conformity and Barriers to Trade (September 10), Risk Management (November 19), and Export Compliance (January 14).