July 16, 2019 12:00 pm - July 16, 2019 1:00 pm
Each year, U.S. companies export well over 2 trillion dollars of goods and services. If you want your business to get in on the action, it’s important to figure out the best way to expand to new markets. As with any business endeavor, however, exporting isn’t without risk. Success comes from planning. Export-readiness assessment, product selection, market selection, and the development of a market entry strategy are essential parts of the export planning process, but there are other, more subtle considerations. From cash flow and working capital to risk mitigation, from definitions of Return-on-Investment for you and your business to definitions of failure and the development of an exit strategy, Planning Your Export Business is designed to orient you to the major elements of export success.
The first of a four-part series, Planning Your Export Business (July 16) provides an overview, which will be followed by topical treatments of Standards Conformity and Barriers to Trade (September 17), Risk Management (November 19), and Export Compliance (January 14).